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Live EDGE 2008 Launches With Tree Ceremony

(May 6, 2008) CHICAGO — Premier Farnell plc and its companies Newark, Farnell, Premier Electronics, CPC, Farnell-Newark, and MCM launched its international competition Live EDGE — Electronic Design for the Global Environment, now in its second year. This year's competition includes a full-time student category, as well as open field.

The competition is designed to provide a forum where electronic design engineers and students can design products that are environmentally friendly through the use of electronic components. Last year's winner, John Noble, designed a ceiling fan that reduces fan input power by up to 66%. To underline the environmental focus, trees were planted globally to kick off the competition.

Electronics engineers, students, and inventors around the world are invited to submit designs for an innovative product that utilizes electronic components and has a positive impact on the environment. Registration is open via the Live EDGE Website, www.live-edge.com or on the Live EDGE Design Challenge group on Facebook. The Live EDGE website will soon feature social networking tools and a community forum for engineers to share and develop ideas. Entries can be submitted between October 1, 2008 and January 31, 2009. Judging will start in February 2009 and winners will be announced that April. The competition is open to anyone aged 18 or over.

The winning entrant for both the full-time student and the general/open category will receive a cash prize of $25,000 as well as design support package valued at an additional $25,000 to move their design towards production. The support package will include the services of an electronic design consultancy to help develop the design to prototype stage, assistance with legal matters and intellectual property (IP) registration, some marketing and publicity, as well as Premier Farnell's help in securing investment funding. The Group will actively market the end product through their Website, catalog, and direct marketing. In addition, up to three entrants in each category will be eligible for honorable mentions, each receiving a cash prize of $5,000.

A global panel of judges will be announced in June 2008, to be chaired by Sir Peter Gershon, who chaired last year's event, and John Noble. Live EDGE will be largely Web-based to avoid international travel and transportation. "Our first Live EDGE had over 3,500 registrants from over 102 countries last year," said Harriet Green, CEO of Premier Farnell.

For more information, visit www.premierfarnell.com and www.newark.com.




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